Digital Marketing Explained
Marketing has evolved from live salespeople demonstrating their wares on city streets to print ads and new mediums like radio, telephones and television. The digital
April 13, 2021
Articles
Job Options With an MBA in Management
When choosing a career, there are hundreds of possible options and roles, ranging from accountant to zoologist. But, ever wonder which has the highest earning
September 27, 2022
5 Effective People Management Techniques
No matter your specific areas of expertise, as a manager of people, you know the challenges that come with extracting the best performance possible from
September 16, 2021
A Look at Military Accounting Careers
If you have a background in the military or are interested in joining the military and are wondering how an online Master of Business Administration (MBA)
September 27, 2022
Online Healthcare Management MBA Empowers McAloon Scholarship Winner Juliette Buchanan To Achieve Her Goals
Juliette Buchanan wanted to go back to school to develop her career and make a positive impact in the healthcare field, but two obstacles prevented
March 10, 2025
Role of Supply Chain Management in Government Settings
Supply chain and logistics management skills are transferable from industry to industry, private or public. The Fitchburg State University online Master of Business Administration (MBA) in
March 28, 2024
Why Choose an MBA in Management?
It is important to understand and be confident in your decision to opt for an online Master of Business Administration (MBA) in Management program rather than
March 28, 2024
How to Motivate Employees
Why should you even care about motivating employees? After all, they are typically compensated with both paychecks and benefits, right? Yes, employees are compensated for
March 28, 2024
Supply Chain Lessons From COVID-19
The COVID-19 pandemic disrupted global supply chains in unprecedented ways. As the pandemic ebbed and flowed, companies adjusted to supply disruptions and worked toward normalizing
March 28, 2024
Boost Your Sales Career With an Online MBA in Management
The sales profession can be highly rewarding, especially for those who acquire the leadership skills to lead sales teams and work cross-functionally with finance, marketing
March 28, 2024
Understanding Market Segmentation
Marketing is one of the most appealing branches of business you can pursue a career in because it’s a crucial need for virtually every company
July 10, 2023
How Data Analytics Is Reshaping the Accounting Profession
In the next few years, McKinsey & Company predicts, businesses will fully unlock the value contained in their data through real-time analytics that drives innovation,
June 26, 2023
Impact of Analytics on Supply Chain Logistics
The COVID-19 pandemic led to global supply chain disruptions at an extreme level. With global supply chain issues continuing to cause uncertainty, it is more
February 20, 2023
How Can Business Analytics Help an Organization Grow
In business analytics, an organization’s data and performance are examined to gain insights and make data-driven decisions with the help of statistical analysis tools and
November 16, 2022
Jennifer Valle Prepares for Future Career Endeavors in Online MBA Program
Working with communities and healthcare systems that advocate for disenfranchised populations hits home every day for Jennifer Valle. “I easily could have been one of
October 26, 2022
The Salaries of Managers in Diverse Industry Leadership Positions
Master of Business Administration (MBA) graduates are in demand for managerial roles in virtually every industry, in the United States and around the world. An
September 27, 2022
No GMAT Required — Online MBA Programs
When you enroll in an online Master of Business Administration program, you know it will take time, money and discipline to achieve your goal. And as
September 27, 2022
A Look at HR Salaries
Are you curious about your income potential in a variety of human resources careers? Have you thought about earning a Master of Business Administration (MBA)
September 26, 2022
Marcia Davidson Earns MBA Between Undergrad Degrees
Halfway through earning a Bachelor’s Degree in Psychology and then losing her job due to the pandemic, Marcia Davidson had a moment of clarity. “At
September 19, 2022
The Future of Business Analytics
Ongoing advances in data analytics have created a demand that outstrips the supply of data-literate professionals who can bridge the gap between business operations and
August 29, 2022
Online MBA Professor Dr. Marian Simion Living Incredible, Adventurous Life
The most interesting man in the world has nothing on Dr. Marian Simion. The Fitchburg State University visiting business professor began his professional life as
June 16, 2022
Musician Erin LaPrad Finds Perfect Harmony in Online MBA in Management Program
According to Erin LaPrad, being a lifelong learner is essential to one’s well-being. “Continuous education is important for everybody to become more complete and fulfilled,”
May 23, 2022
How Technology Is Shaping the Future of Accounting
Technology is automating repetitive, task-oriented accounting operations and opening new, strategy-oriented roles to identify opportunities for growth, vulnerabilities and innovation. Ernst & Young, for instance,
April 26, 2022
The Role of Big Data in Accounting
Big data and related technologies are transforming the field of accounting. Leveraging insights gained from big data analysis can advance accounting practices in dynamic ways.
March 7, 2022
Innovative Technology in Accounting
Several courses in the online Master of Business Administration (MBA) in Accounting program at Fitchburg State University focus on technology. The program examines management information
February 14, 2022
Tremain Bell Expands Knowledge Base in MBA in HR Management Program
Tremain Bell had the personality and people skills key to his role as a human resources generalist, but there was still something missing. The Boston
January 19, 2022
Key Skills in Supply Chain Management and Why You Need Them
Earning a Master of Business Administration in Supply Chain Management online from Fitchburg State University can help students develop skills needed for success in the
January 18, 2022
The Value of Background Checks for HR Management
Effective human resources (HR) management begins with refined recruiting and hiring processes. Background checks and other pre-employment screening practices are essential components, as they help
December 21, 2021
Alexanndra Fitzgerald Is Second Joseph McAloon Memorial Scholarship Recipient
Alexanndra Fitzgerald knew she wanted to return to college for an advanced degree, but she wasn’t sure how she would pay for tuition. “I still
November 19, 2021
The Role of Customer Service in Marketing
Expectations of customer experiences have matured over time, and today’s consumers demand consistent, positive and streamlined experiences through all channels. Big-name companies like Apple and
October 26, 2021
