Graduate Certificate in Marketing Online

Drive revenue and strategic growth for any organization by emphasizing real-world marketing applications.

Apply by: 12/16/22
Start Class: 1/17/23
Overview

Discover why our online Graduate Certificate in Marketing stands out

$3,924 Total Tuition
5 months Duration
9 Credit Hours

The Graduate Certificate in Marketing online program at Fitchburg State University helps you develop your abilities to reach consumers and drive results while deepening your expertise in areas such as advertising, promotions, public relations, and publicity. You will study market research and analysis, brand management and strategy, integrated marketing communications, and more.

Along with completion in as few as five months, this online marketing graduate certificate program provides an ideal stepping stone toward earning your Master of Business Administration in Marketing, which also is available 100% online. All nine credit hours from the certificate program can be applied toward the MBA program. Whether you're looking to add to your expertise or start an MBA, this certificate complements any career goals.

Online courses are designed and taught by the same degreed Fitchburg State faculty who teach on campus, many of whom are working professionals. According to the U.S. Bureau of Labor Statistics, the demand for advertising, promotion, and marketing managers nationwide is expected to grow by 8% through 2028.

Upon program completion, you will have the skills necessary to succeed in numerous marketing roles, such as:

  • Marketing Manager
  • Business Development/Sales Director
  • Product Manager
  • Corporate Development/Analyst/Manager
  • Communications/Public Relations Director
  • Marketing Research Analyst
  • Account Director
  • Consultant
  • Marketing Manager
  • Business Development/Sales Director
  • Product Manager
  • Corporate Development/Analyst/Manager
  • Communications/Public Relations Director
  • Marketing Research Analyst
  • Account Director
  • Consultant

Student learning outcomes:

  • Students will be able to conduct market research for information, data collection, data analysis, sampling, reporting, and interpretation; explain design implementation, and explain the qualitative methods of focus groups and interviewing
  • Students will be able to design business-wide continuous improvement processes for regular review of business and branding activities; evaluate the economic, ethical, and social aspects of advertising and promotion, and implement needed change
  • Students will develop the ability to assess the available methods for creating quantitative surveys that most effectively identify the target audience in order to maximize response rates, which can be analyzed and directly applied to marketing data to make informed, data-driven decisions regarding the marketing mix
  • Students will be able to assess business ethics and consumer trends in determining their potential impact on branding image and business success in the global environment, and describe strategy, media planning, and promotional programs
  • Students will be able to conduct market research for information, data collection, data analysis, sampling, reporting, and interpretation; explain design implementation, and explain the qualitative methods of focus groups and interviewing
  • Students will be able to design business-wide continuous improvement processes for regular review of business and branding activities; evaluate the economic, ethical, and social aspects of advertising and promotion, and implement needed change
  • Students will develop the ability to assess the available methods for creating quantitative surveys that most effectively identify the target audience in order to maximize response rates, which can be analyzed and directly applied to marketing data to make informed, data-driven decisions regarding the marketing mix
  • Students will be able to assess business ethics and consumer trends in determining their potential impact on branding image and business success in the global environment, and describe strategy, media planning, and promotional programs

Upon program completion, you will have the skills necessary to succeed in numerous marketing roles, such as:

  • Marketing Manager
  • Business Development/Sales Director
  • Product Manager
  • Corporate Development/Analyst/Manager
  • Communications/Public Relations Director
  • Marketing Research Analyst
  • Account Director
  • Consultant
  • Marketing Manager
  • Business Development/Sales Director
  • Product Manager
  • Corporate Development/Analyst/Manager
  • Communications/Public Relations Director
  • Marketing Research Analyst
  • Account Director
  • Consultant

Accreditation

IACBE Accredited

Fitchburg State University has received specialized accreditation for its business programs through the International Accreditation Council for Business Education (IACBE).

Also available

Fitchburg State offers a variety of specialized graduate certificate options. Check out all of our online graduate certificates or discover our highly specialized MBA online degree programs.

$3,924 Total Tuition
As few as 5 months Duration
9 Credit Hours

We're Here to Help

Need More Information?

Call 844-351-9393

Call 844-351-9393

Tuition

This online program costs less than you think

Our online graduate certificate programs offer affordable, pay-by-the-course tuition, which is the same for in-state and out-of-state students. All fees are included.

Tuition breakdown:

$3,924 Total Tuition
$436 Per credit hour

Tuition breakdown:

$3,924 Total Tuition
$436 Per credit hour
Calendar

Milestones to guide your online journey

Fitchburg State online programs are delivered in an accelerated format ideal for working professionals, conveniently featuring multiple start dates each year.

Now enrolling:

12/16/22 Apply Date
1/17/23 Class Starts
SessionProgram Start DateApplication DeadlineDocument DeadlineIntent to Enroll DeadlineRegistration DeadlinePayment DeadlineDrop For Non PayLast Class Day
Fall A9/2/228/2/228/12/228/19/228/22/228/23/228/24/2210/21/22
Fall B10/27/229/23/2210/5/2210/12/2210/17/2210/18/2210/19/2212/15/22
Spring A1/17/2312/16/2212/28/221/6/231/9/231/10/231/11/233/6/23
Spring B3/13/232/10/232/20/232/27/233/6/233/7/233/8/235/1/23

Now enrolling:

12/16/22 Apply Date
1/17/23 Class Starts

Have questions or need more information about our online programs?

Ready to take the rewarding path toward earning your degree online?

Admissions

Read the details for our online marketing admission criteria

At Fitchburg State, we've streamlined the admission process to help you get started quickly and easily. Please read the requirements for the Graduate Certificate in Marketing online, including what additional materials you need and where you should send them.

Admissions Requirements:

  • Bachelor's degree from an accredited institution
  • GPA not less than 2.8 on undergrad coursework
  • Transcripts from all institutions previously attended

You must meet the following requirements to be eligible for admission.

  • Submit graduate application and $50 application fee
  • Bachelor's degree from a regionally accredited institution, with official transcripts
  • Overall undergraduate GPA of not less than 2.8
  • Official transcripts of graduate-level coursework from a regionally accredited institution (if applicable)*
  • Professional resume
  • Students with undergraduate GPAs of less than 2.8 may also be considered for admission based on their professional work experience and a letter of recommendation
  • No GMAT is required

Dual Concentration Options

Students with a GPA of 3.0 or higher who are currently enrolled in the MBA program may request to enroll in one additional concentration after their first semester. Students who have been approved for a dual concentration must:

  1. Complete the course requirements for each concentration (completed courses can only be counted once toward one concentration)
  2. Meet the requirements for the catalog year in which their dual concentration is approved
All concentrations are eligible for the dual concentration option; additional course charges will apply


Dual Concentration Request Form

To submit official documents by mail, send them to:

Fitchburg State University
Admissions Office
160 Pearl Street
Fitchburg, MA 01420

International Students:

  • An English Proficiency test is required for natives of non-English speaking countries (see testing options below)
  • Official transcripts from all colleges and universities attended*
  • International Credit Evaluation for degrees and coursework taken outside of the United States
  • GPA of not less than 2.5
  • Application fee ($50)
  • Personal Statement/Statement of Purpose (300 word minimum)

*All foreign transcripts must be formally evaluated before we are able to make an admission decision. We accept evaluations and the respective type of evaluation from one of the following credentialing agencies:

English Language Proficiency - Applicants can demonstrate English proficiency by submitting official test scores from one of the following approved exams:

  • TOEFL - minimum score requires TOEFL iBT 79, paper based-TOEFL 550
  • IEFLTS - minimum score required 6.5 overall band score
  • Duolingo English Test - minimum score required 105
  • PTE Academic Test - minimum score required 58

U.S. citizens with foreign education (from a non-English speaking country) will need to follow the international admission requirements (English proficiency testing excluded). Students in the U.S. on an F-1 student visa are not eligible for the program. I-20s are not issued for online programs.

TOEFL Code: 3518

IELTS Code: No code; please select Fitchburg State as a recipient.

Courses

The degree plan for our online Graduate Certificate in Marketing program

For the Graduate Certificate in Marketing online, the curriculum is comprised of 3 courses covering nine credit hours.

Duration: 7 weeks
Credit Hours: 3
This course emphasizes the importance of research in marketing planning and data-driven business decision-making. Instruction covers the basic principles of scientific method, research designs and methodologies, and analysis tests. As a graduate level course, the focus is on exploring how marketing research principles apply to management decisions. Topics covered include primary and secondary data sources, quantitative and qualitative data collection, sampling and hypothesis testing, and data analytics.
Duration: 7 weeks
Credit Hours: 3
This course will focus on brand management and how marketing should be approached as a partner in strategic decision-making, both internally and externally. Students will study strategic positioning, market opportunities, pricing strategies, market analysis, as well as product differentiation. SWOT analysis and marketing mix will be covered in a decision-making focus, together with programmatic themes of globalization, leadership, teamwork, and ethics.
Duration: 7 weeks
Credit Hours: 3
This course presents the elements in the marketing mix that deal with the promotion of goods or services. The course covers advertising, sales promotion, public relations, and publicity. The characteristics of each form of promotion are evaluated with respect to varying market situations. The focus of the course is on the managerial aspects of communication design, development, implementation, and appraisal.

Course rotation:

View Course Rotation

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