Master of Business Administration in Marketing Online

Prepare for advanced roles in marketing by developing your abilities to reach consumers and drive results.

Apply by: 12/16/22
Start Class: 1/17/23
Overview

Learn more about our online MBA in Marketing program

$13,080 Total Tuition
12 months Duration
30 Credit Hours

In Fitchburg State's Master of Business Administration in Marketing online program, gain a broad-based business background with an emphasis on real-world marketing applications. You will study forms of marketing and communication related to advertising, promotion, public relations, and publicity. Plus, deepen your knowledge of market research, analysis, communications, strategies, and more.

Fitchburg State's degreed faculty develop and design program curriculum, with many teaching both online and on campus. Faculty also apply outside work experience to uniquely engage students by sharing their own professional lessons learned, and encouraging class discussion through examination of real-life scenarios.

Jobs for advertising, promotions, and marketing managers are projected to grow 8% (faster than average) through 2028, according to the U.S. Bureau for Labor Statistics. Earning an MBA in Marketing will empower you to drive revenue and efficient strategic growth for your organization. MBA graduates also tend to see a significant return on their investment in the form of higher salary and a wider field of job opportunities.

Upon completion of this marketing MBA program, you will gain the skills to thrive in marketing roles such as:

  • Marketing Manager
  • Business Development/Sales Director
  • Product Manager
  • Corporate Development/Analyst/Manager
  • Communications/Public Relations Director
  • Director of Marketing
  • Marketing Research Analyst
  • Account Director
  • Chief Marketing Officer
  • Consultant
  • Marketing Manager
  • Business Development/Sales Director
  • Product Manager
  • Corporate Development/Analyst/Manager
  • Communications/Public Relations Director
  • Director of Marketing
  • Marketing Research Analyst
  • Account Director
  • Chief Marketing Officer
  • Consultant

Student learning outcomes:

  • Students will be able to conduct market research for information, sampling, data collection, data analysis, interpretation, reporting; explain design implementation; and explain the qualitative methods of interviewing and focus groups
  • Students will be able to design business-wide continuous improvement processes for regular review of branding and business activities; evaluate the social, ethical, and economic aspects of advertising and promotion; and implement needed change
  • Students will be able to assess available methods for creating quantitative surveys that best identify the target audience and maximize response rates that can be analyzed and applied to marketing data to make data-driven decisions regarding the marketing mix
  • Students will be able to assess consumer trends and business ethics in determining their potential impact on branding image and business success in the global environment, and describe media planning, strategy, and promotional programs
  • Students will be able to conduct market research for information, sampling, data collection, data analysis, interpretation, reporting; explain design implementation; and explain the qualitative methods of interviewing and focus groups
  • Students will be able to design business-wide continuous improvement processes for regular review of branding and business activities; evaluate the social, ethical, and economic aspects of advertising and promotion; and implement needed change
  • Students will be able to assess available methods for creating quantitative surveys that best identify the target audience and maximize response rates that can be analyzed and applied to marketing data to make data-driven decisions regarding the marketing mix
  • Students will be able to assess consumer trends and business ethics in determining their potential impact on branding image and business success in the global environment, and describe media planning, strategy, and promotional programs

Upon completion of this marketing MBA program, you will gain the skills to thrive in marketing roles such as:

  • Marketing Manager
  • Business Development/Sales Director
  • Product Manager
  • Corporate Development/Analyst/Manager
  • Communications/Public Relations Director
  • Director of Marketing
  • Marketing Research Analyst
  • Account Director
  • Chief Marketing Officer
  • Consultant
  • Marketing Manager
  • Business Development/Sales Director
  • Product Manager
  • Corporate Development/Analyst/Manager
  • Communications/Public Relations Director
  • Director of Marketing
  • Marketing Research Analyst
  • Account Director
  • Chief Marketing Officer
  • Consultant

Accreditation

IACBE Accredited

MBA programs at Fitchburg State are accredited by the International Accreditation Council for Business Education (IACBE).

Other online MBA programs available

Fitchburg State offers a variety of specialized MBA options. Check out all of our MBA online programs.

$13,080 Total Tuition
As few as 12 months Duration
30 Credit Hours

We're Here to Help

Need More Information?

Call 844-351-9393

Call 844-351-9393

Tuition

Choosing our online MBA program is cost-effective

Our MBA in Marketing online program offers affordable, pay-by-the-course tuition, which is the same for in-state and out-of-state students. All fees are included.

Tuition breakdown:

$13,080 Total Tuition
$436 Per credit hour

Tuition breakdown:

$13,080 Total Tuition
$436 Per credit hour
Calendar

View key dates and deadlines for our online MBA in Marketing

Fitchburg State online programs are delivered in an accelerated format ideal for working professionals, conveniently featuring multiple start dates each year.

Now enrolling:

12/16/22 Apply Date
1/17/23 Class Starts
SessionProgram Start DateApplication DeadlineDocument DeadlineIntent to Enroll DeadlineRegistration DeadlinePayment DeadlineDrop For Non PayLast Class Day
Fall A9/2/228/2/228/12/228/19/228/22/228/23/228/24/2210/21/22
Fall B10/27/229/23/2210/5/2210/12/2210/17/2210/18/2210/19/2212/15/22
Spring A1/17/2312/16/2212/28/221/6/231/9/231/10/231/11/233/6/23
Spring B3/13/232/10/232/20/232/27/233/6/233/7/233/8/235/1/23

Now enrolling:

12/16/22 Apply Date
1/17/23 Class Starts

Have questions or need more information about our online programs?

Ready to take the rewarding path toward earning your degree online?

Admissions

Check the qualifications for our online marketing MBA program

At Fitchburg State, we’ve streamlined the admission process to help you get started quickly and easily. Please read the requirements for the MBA in Marketing online, including what additional materials you need and where you should send them.

Admissions Requirements:

  • Bachelor’s degree from an accredited institution
  • GPA not less than 2.8 on undergrad coursework
  • Resume detailing professional experience

You must meet the following requirements to be eligible for admission.

  • Submit graduate application and $50 application fee
  • Bachelor's degree from a regionally accredited institution, with official transcripts
  • Overall undergraduate GPA of not less than 2.8
  • Official transcripts of graduate-level coursework from a regionally accredited institution (if applicable)*
  • Professional resume
  • Students with undergraduate GPAs of less than 2.8 may also be considered for admission based on their professional work experience and a letter of recommendation
  • No GMAT is required

Dual Concentration Options

Students with a GPA of 3.0 or higher who are currently enrolled in the MBA program may request to enroll in one additional concentration after their first semester. Students who have been approved for a dual concentration must:

  1. Complete the course requirements for each concentration (completed courses can only be counted once toward one concentration)
  2. Meet the requirements for the catalog year in which their dual concentration is approved
All concentrations are eligible for the dual concentration option; additional course charges will apply


Dual Concentration Request Form

To submit official documents by mail, send them to:

Fitchburg State University
Admissions Office
160 Pearl Street
Fitchburg, MA 01420

International Students:

  • An English Proficiency test is required for natives of non-English speaking countries (see testing options below)
  • Official transcripts from all colleges and universities attended*
  • International Credit Evaluation for degrees and coursework taken outside of the United States
  • GPA of not less than 2.5
  • Application fee ($50)
  • Personal Statement/Statement of Purpose (300 word minimum)

*All foreign transcripts must be formally evaluated before we are able to make an admission decision. We accept evaluations and the respective type of evaluation from one of the following credentialing agencies:

English Language Proficiency - Applicants can demonstrate English proficiency by submitting official test scores from one of the following approved exams:

  • TOEFL - minimum score requires TOEFL iBT 79, paper based-TOEFL 550
  • IEFLTS - minimum score required 6.5 overall band score
  • Duolingo English Test - minimum score required 105
  • PTE Academic Test - minimum score required 58

U.S. citizens with foreign education (from a non-English speaking country) will need to follow the international admission requirements (English proficiency testing excluded). Students in the U.S. on an F-1 student visa are not eligible for the program. I-20s are not issued for online programs.

TOEFL Code: 3518

IELTS Code: No code; please select Fitchburg State as a recipient.

Courses

Learn more about our online Master of Business Administration in Marketing classes

For the MBA in Marketing online, the curriculum is comprised of 10 courses covering 30 credit hours, including 18 hours of advanced core requirements, 9 hours of required marketing concentration courses, and a 3-hour elective course.

Duration: 7 weeks
Credit Hours: 3
This course relates the knowledge of human behavior to the problems of organizational life. It examines individual behavior, as well as group and social behavior, in organizations. The course encourages discussion of the methods of changing behavior through organizational behavior and development.
Duration: 7 weeks
Credit Hours: 3
This course provides insight into the problem of identifying an organization’s informational requirements to facilitate the decision-making process. Topics presented include an analysis or information systems, communication theory, information flow, methods and procedures for gathering, disseminating and controlling information.
Duration: 7 weeks
Credit Hours: 3
This course embarks on a detailed study of concepts and procedural alternatives in the delineation of the market target. In addition, the course covers the development and implementation of the marketing mix and the control and analysis of the total marketing effort.
Duration: 7 weeks
Credit Hours: 3
This course examines principles of decision analysis in management of current assets, estimation of requirements for short-term funds, and valuation of capital budgeting and merger proposals.
Duration: 7 weeks
Credit Hours: 3
This course provides a study of financial reporting systems. Emphasis is given to the interpretation and uses of information contained in financial reports.
Duration: 7 weeks
Credit Hours: 3
This course provides a study of administrative processes dealing with the formulation of policy. Topics covered include strategy formulation, the role of the general manager, and the design of strategic planning systems. Attention is focused on problem identification, problem solving and decision-making. Extensive examination is made of cases involving a variety of institutions in both the public and private sectors. Prerequisite: 24 credit hours in the program (requires 18 credits of core courses completed and a total of 24 program credits completed before students begin the course)
Students must take the following courses
Duration: 7 weeks
Credit Hours: 3
This course emphasizes the importance of research in marketing planning and data-driven business decision-making. Instruction covers the basic principles of scientific method, research designs and methodologies, and analysis tests. As a graduate level course, the focus is on exploring how marketing research principles apply to management decisions. Topics covered include primary and secondary data sources, quantitative and qualitative data collection, sampling and hypothesis testing, and data analytics.
Duration: 7 weeks
Credit Hours: 3
This course will focus on brand management and how marketing should be approached as a partner in strategic decision-making, both internally and externally. Students will study strategic positioning, market opportunities, pricing strategies, market analysis, as well as product differentiation. SWOT analysis and marketing mix will be covered in a decision-making focus, together with programmatic themes of globalization, leadership, teamwork, and ethics.
Duration: 7 weeks
Credit Hours: 3
This course presents the elements in the marketing mix that deal with the promotion of goods or services. The course covers advertising, sales promotion, public relations, and publicity. The characteristics of each form of promotion are evaluated with respect to varying market situations. The focus of the course is on the managerial aspects of communication design, development, implementation, and appraisal.

Course rotation:

View Course Rotation

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