Master of Business Administration in Marketing Online
Prepare for advanced roles in marketing by developing your abilities to reach consumers and drive results.
Learn more about our online MBA in Marketing program.
In our Master of Business Administration in Marketing online program, gain a broad-based business background with an emphasis on real-world marketing applications. You will study forms of marketing and communication related to advertising, promotion, public relations, and publicity. Plus, deepen your knowledge of market research, analysis, communications, strategies, and more.
Fitchburg State's degreed faculty develop and design program curriculum, with many teaching both online and on campus. Faculty also apply outside work experience to uniquely engage students by sharing their own professional lessons learned, and encouraging class discussion through examination of real-life scenarios.
Jobs for advertising, promotions, and marketing managers are projected to grow 8% (faster than average) through 2028, according to the U.S. Bureau for Labor Statistics. Earning an MBA in Marketing will empower you to drive revenue and efficient strategic growth for your organization. MBA graduates also tend to see a significant return on their investment in the form of higher salary and a wider field of job opportunities.
Upon completion of this program, you will have the skills necessary to succeed in numerous marketing roles, such as:
- Marketing Manager
- Business Development/Sales Director
- Product Manager
- Corporate Development/Analyst/Manager
- Communications/Public Relations Director
- Director of Marketing
- Marketing Research Analyst
- Account Director
- Chief Marketing Officer
- Consultant
- Marketing Manager
- Business Development/Sales Director
- Product Manager
- Corporate Development/Analyst/Manager
- Communications/Public Relations Director
- Director of Marketing
- Marketing Research Analyst
- Account Director
- Chief Marketing Officer
- Consultant
Upon completion of this program, you will have the skills necessary to succeed in numerous marketing roles, such as:
- Marketing Manager
- Business Development/Sales Director
- Product Manager
- Corporate Development/Analyst/Manager
- Communications/Public Relations Director
- Director of Marketing
- Marketing Research Analyst
- Account Director
- Chief Marketing Officer
- Consultant
- Marketing Manager
- Business Development/Sales Director
- Product Manager
- Corporate Development/Analyst/Manager
- Communications/Public Relations Director
- Director of Marketing
- Marketing Research Analyst
- Account Director
- Chief Marketing Officer
- Consultant
Accreditation
MBA programs at Fitchburg State are accredited by the International Accreditation Council for Business Education (IACBE).
Also available
Fitchburg State offers a variety of specialized MBA options. Check out all of our MBA online programs.
Need More Information?
Choosing our online MBA program is cost-effective.
Our MBA in Marketing online program offers affordable, pay-by-the-course tuition, which is the same for in-state and out-of-state students. All fees are included.
Tuition breakdown:
| Program | Per Credit Hour | Per Course | Per Program |
|---|---|---|---|
| MBA in Marketing | $417 | $1,251 | $12,510 |
- Application fee: $50
- Visit the student accounts website for a breakdown of tuition and fees
- If you are applying for financial aid, please use School Code 002184. For further information, please contact Financial Aid at (978) 665-3302 or [email protected].
Tuition breakdown:
Important dates you need to know for our online MBA in Marketing program.
Fitchburg State online programs are delivered in an accelerated format ideal for working professionals, conveniently featuring multiple start dates each year.
Now enrolling:
| Session | Program Start Date | Application Deadline | Document Deadline | Intent to Enroll Deadline | Registration Deadline | Payment Deadline | Drop For Non Pay | Last Class Day |
|---|---|---|---|---|---|---|---|---|
| Summer A 2021 | 5/17/21 | 4/16/21 | 4/26/21 | 5/3/21 | 5/10/21 | 5/11/21 | 5/12/21 | 7/5/21 |
| Summer B 2021 | 7/12/21 | 6/11/21 | 6/21/21 | 6/28/21 | 7/5/21 | 7/6/21 | 7/7/21 | 8/29/21 |
| Fall A 2021 | 9/2/21 | 7/30/21 | 8/9/21 | 8/16/21 | 8/23/21 | 8/24/21 | 8/25/21 | 10/20/21 |
| Fall B 2021 | 10/28/21 | 9/20/21 | 10/1/21 | 10/8/21 | 10/18/21 | 10/19/21 | 10/20/21 | 12/16/21 |
Now enrolling:
Have questions or need more information about our online programs?
Ready to take the rewarding path toward earning your degree online?
Read the details for our online admission criteria.
At Fitchburg State, we’ve streamlined the admission process to help you get started quickly and easily. Please read the requirements for the MBA in Marketing online, including what additional materials you need and where you should send them.
Admissions Requirements:
- Bachelor’s degree from an accredited institution
- GPA not less than 2.8 on undergrad coursework
- Resume detailing professional experience
You must meet the following requirements to be eligible for admission.
- Submit graduate application and $50 application fee
- Bachelor's degree from a regionally accredited institution, with official transcripts
- Overall undergraduate GPA of not less than 2.8
- Official transcripts of graduate-level coursework from a regionally accredited institution (if applicable)*
- Professional resume
- Students with undergraduate GPAs of less than 2.8 may also be considered for admission based on their professional work experience and a letter of recommendation
- No GMAT is required
Dual Concentration Options
Students with a GPA of 3.0 or higher who are currently enrolled in the MBA program may request to enroll in one additional concentration after their first semester. Students who have been approved for a dual concentration must:
- Complete the course requirements for each concentration (completed courses can only be counted once toward one concentration)
- Meet the requirements for the catalog year in which their dual concentration is approved
Dual Concentration Request Form
To submit official documents by mail, send them to:
Fitchburg State UniversityAdmissions Office
160 Pearl Street
Fitchburg, MA 01420
International Students:
- TOEFL or IELTS scores required for natives of non-English speaking countries
- Official transcripts from all colleges and universities attended*
- General Foreign Credit Evaluation
- GPA of not less than 2.5
- Application fee ($50)
- Personal Statement/Statement of Purpose (300 word minimum)
*All foreign transcripts must be formally evaluated before we are able to make an admissions decision. Graduate applicants are required to submit a "general" evaluation. Following are suggested organizations which provide foreign credential evaluation services:
- The Center for Educational Documentation
- The World Education Services
- Educational Credential Evaluators
- International Documentation Center
You are encouraged to contact the Fitchburg State International Admissions department if additional information is needed at 978-665-4399 or [email protected].
U.S. citizens with foreign education (from a non-English speaking country) will need to follow the international admission requirements (TOEFL excluded). Students with the following visas are not eligible for the program:
- I-20
- F1
TOEFL Code: 3518
IELTS Code: No code; please select Fitchburg State as a recipient.
Learn more about our online MBA classes.
For the MBA in Marketing online, the curriculum is comprised of 10 courses covering 30 credit hours, including 18 hours of advanced core requirements, 9 hours of required marketing concentration courses, and a 3-hour elective course.
Course rotation:
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