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Master of Business Administration in Marketing Online

Prepare for advanced roles in marketing by developing your abilities to reach consumers and drive results.

12/18/20 Apply by
01/19/21 Start classes

Overview

In our Master of Business Administration in Marketing online program, gain a broad-based business background with an emphasis on real-world marketing applications. You will study forms of marketing and communication related to advertising, promotion, public relations, and publicity. Plus, deepen your knowledge of market research, analysis, communications, strategies, and more.

$12,510 Total Tuition
As few as 12 months Program Duration
30 Credit Hours

Fitchburg State's degreed faculty develop and design program curriculum, with many teaching both online and on campus. Faculty also apply outside work experience to uniquely engage students by sharing their own professional lessons learned, and encouraging class discussion through examination of real-life scenarios.

Jobs for advertising, promotions, and marketing managers are projected to grow 8% (faster than average) through 2028, according to the Bureau for Labor Statistics. Earning an MBA in Marketing will empower you to drive revenue and efficient strategic growth for your organization. MBA graduates also tend to see a significant return on their investment in the form of higher salary and a wider field of job opportunities.

International Accreditation Council for Business Education

MBA programs at Fitchburg State are accredited by the International Accreditation Council for Business Education (IACBE).

Have questions or need more information about our online programs?

Also available

Fitchburg State offers a variety of specialized MBA options. Check out all of our MBA online programs.

Tuition and Fees

Our MBA in Marketing online program offers affordable, pay-by-the-course tuition, which is the same for in-state and out-of-state students. All fees are included.

$417 Per Credit Hour
$12,510 Total Tuition

View full tuition breakdown

Program Per Credit Hour Per Course Per Program
MBA in Marketing $417 $1,251 $12,510
  • Application fee: $50
  • Visit the student accounts website for a breakdown of tuition and fees
  • If you are applying for financial aid, please use School Code 002184. For further information, please contact Financial Aid at (978) 665-3302 or finaid@fitchburgstate.edu.
 

Learn about the interactive support that nurtures student achievement in our MBA online programs. Watch this!

Calendar

Fitchburg State online programs are delivered in an accelerated format ideal for working professionals, conveniently featuring multiple start dates each year.

12/18/20 Apply by
01/19/21 Start classes

View full calendar

Session Program Start Date Application Deadline Document Deadline Intent to Enroll Deadline Registration Deadline Payment Deadline Drop For Non Pay
Fall B 2020 10/29/20 09/21/20 10/02/20 10/09/20 10/19/20 10/20/20 10/21/20
Spring A 2021 01/19/21 12/18/21 12/28/21 01/04/21 01/11/21 01/12/21 01/13/21
Spring B 2021 03/15/21 02/12/21 02/22/21 03/01/21 03/08/21 03/09/21 03/10/21

Ready to take the next step toward earning your degree online from Fitchburg State?

Admissions

At Fitchburg State, we’ve streamlined the admission process to help you get started quickly and easily. Please read the requirements for the MBA in Marketing online, including what additional materials you need and where you should send them. The requirements include:

Bachelor’s degree from an accredited institution
GPA not less than 2.8 on undergrad coursework
Resume detailing professional experience

View all admission requirements

You must meet the following requirements to be eligible for admission.

  • Submit graduate application and $50 application fee
  • Bachelor's degree from a regionally accredited institution, with official transcripts
  • Overall undergraduate GPA of not less than 2.8
  • Official transcripts of graduate-level coursework from a regionally accredited institution (if applicable)*
  • Professional resume
  • Students with undergraduate GPAs of less than 2.8 may also be considered for admission based on their professional work experience and a letter of recommendation
  • No GMAT is required

Dual Concentration Options
Students with a GPA of 3.0 or higher who are currently enrolled in the MBA program may request to enroll in one additional concentration after their first semester. Students who have been approved for a dual concentration must:

  1. Complete the course requirements for each concentration (completed courses can only be counted once toward one concentration)
  2. Meet the requirements for the catalog year in which their dual concentration is approved.
All concentrations are eligible for the dual concentration option; additional course charges will apply.
Dual Concentration Request Form

To submit official documents by mail, send them to:

Fitchburg State University
Admissions Office
160 Pearl Street
Fitchburg, MA 01420

International Students:

  • TOEFL or IELTS scores required for natives of non-English speaking countries
  • Official transcripts from all colleges and universities attended*
  • General Foreign Credit Evaluation
  • GPA of not less than 2.5
  • Application fee ($50)
  • Personal Statement/Statement of Purpose (300 word minimum)

*All foreign transcripts must be formally evaluated before we are able to make an admissions decision. Graduate applicants are required to submit a "general" evaluation. Following are suggested organizations which provide foreign credential evaluation services:

You are encouraged to contact the Fitchburg State International Admissions department if additional information is needed at 978-665-4399 or intladmissions@fitchburgstate.edu.

U.S. citizens with foreign education (from a non-English speaking country) will need to follow the international admission requirements (TOEFL excluded). Students with the following visa are not eligible for the program:

  • I-20
  • F1

TOEFL Code: 3518

IELTS Code: No code; please select Fitchburg State as a recipient.

Ranked #8 for Best Colleges for the Money: Massachusetts by CollegeFactual.com, 2018

Courses

For the MBA in Marketing online, the curriculum is comprised of 10 courses covering 30 credit hours, including 18 hours of advanced core requirements, 9 hours of required marketing concentration courses, and a 3-hour elective course.

Expand All [+]

Duration: 7 weeks   |   Credit Hours: 3

This course relates the knowledge of human behavior to the problems of organizational life. It examines individual behavior, as well as group and social behavior, in organizations. The course encourages discussion of the methods of changing behavior through organizational behavior and development.

Duration: 7 weeks   |   Credit Hours: 3

This course provides insight into the problem of identifying an organization’s informational requirements to facilitate the decision-making process. Topics presented include an analysis or information systems, communication theory, information flow, methods and procedures for gathering, disseminating and controlling information.

Duration: 7 weeks   |   Credit Hours: 3

This course embarks on a detailed study of concepts and procedural alternatives in the delineation of the market target. In addition, the course covers the development and implementation of the marketing mix and the control and analysis of the total marketing effort.

Duration: 7 weeks   |   Credit Hours: 3

This course examines principles of decision analysis in management of current assets, estimation of requirements for short-term funds, and valuation of capital budgeting and merger proposals.

Duration: 7 weeks   |   Credit Hours: 3

This course provides a study of financial reporting systems. Emphasis is given to the interpretation and uses of information contained in financial reports.

Duration: 7 weeks   |   Credit Hours: 3

This course provides a study of administrative processes dealing with the formulation of policy. Topics covered include strategy formulation, the role of the general manager, and the design of strategic planning systems. Attention is focused on problem identification, problem solving and decision-making. Extensive examination is made of cases involving a variety of institutions in both the public and private sectors. Prerequisite: 18 credits of core courses completed and a total of 24 program credits completed.

Duration: 7 weeks   |   Credit Hours: 3

This course emphasizes the importance of research in marketing planning and data-driven business decision-making. Instruction covers the basic principles of scientific method, research designs and methodologies, and analysis tests. As a graduate level course, the focus is on exploring how marketing research principles apply to management decisions. Topics covered include primary and secondary data sources, quantitative and qualitative data collection, sampling and hypothesis testing, and data analytics.

Duration: 7 weeks   |   Credit Hours: 3

This course will focus on brand management and how marketing should be approached as a partner in strategic decision-making, both internally and externally. Students will study strategic positioning, market opportunities, pricing strategies, market analysis, as well as product differentiation. SWOT analysis and marketing mix will be covered in a decision-making focus, together with programmatic themes of globalization, leadership, teamwork, and ethics.

Duration: 7 weeks   |   Credit Hours: 3

This course presents the elements in the marketing mix that deal with the promotion of goods or services. The course covers advertising, sales promotion, public relations, and publicity. The characteristics of each form of promotion are evaluated with respect to varying market situations. The focus of the course is on the managerial aspects of communication design, development, implementation, and appraisal. Prerequisite: MGMT 9160.

Students may choose one 3 Credit Elective from any of the available MBA Concentrations

Note: Students cannot re–use a course that was already taken to satisfy elective requirements

Course rotation:

View Course Rotation

Still Undecided?

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