Overview
In our Master of Business Administration in Marketing online program, gain a broad-based business background with an emphasis on real-world marketing applications. You will study forms of marketing and communication related to advertising, promotion, public relations, and publicity. Plus, deepen your knowledge of market research, analysis, communications, strategies, and more.
Fitchburg State's degreed faculty develop and design program curriculum, with many teaching both online and on campus. Faculty also apply outside work experience to uniquely engage students by sharing their own professional lessons learned, and encouraging class discussion through examination of real-life scenarios.
Jobs for advertising, promotions, and marketing managers are projected to grow 8% (faster than average) through 2028, according to the Bureau for Labor Statistics. Earning an MBA in Marketing will empower you to drive revenue and efficient strategic growth for your organization. MBA graduates also tend to see a significant return on their investment in the form of higher salary and a wider field of job opportunities.
MBA programs at Fitchburg State are accredited by the International Accreditation Council for Business Education (IACBE).
Have questions or need more information about our online programs?
Also available
Fitchburg State offers a variety of specialized MBA options. Check out all of our MBA online programs.
Tuition and Fees
Our MBA in Marketing online program offers affordable, pay-by-the-course tuition, which is the same for in-state and out-of-state students. All fees are included.
| Program | Per Credit Hour | Per Course | Per Program |
|---|---|---|---|
| MBA in Marketing | $417 | $1,251 | $12,510 |
- Application fee: $50
- Visit the student accounts website for a breakdown of tuition and fees
- If you are applying for financial aid, please use School Code 002184. For further information, please contact Financial Aid at (978) 665-3302 or finaid@fitchburgstate.edu.
Learn about the interactive support that nurtures student achievement in our MBA online programs. Watch this!
Calendar
Fitchburg State online programs are delivered in an accelerated format ideal for working professionals, conveniently featuring multiple start dates each year.
| Session | Program Start Date | Application Deadline | Document Deadline | Intent to Enroll Deadline | Registration Deadline | Payment Deadline | Drop For Non Pay |
|---|---|---|---|---|---|---|---|
| Fall B 2020 | 10/29/20 | 09/21/20 | 10/02/20 | 10/09/20 | 10/19/20 | 10/20/20 | 10/21/20 |
| Spring A 2021 | 01/19/21 | 12/18/21 | 12/28/21 | 01/04/21 | 01/11/21 | 01/12/21 | 01/13/21 |
| Spring B 2021 | 03/15/21 | 02/12/21 | 02/22/21 | 03/01/21 | 03/08/21 | 03/09/21 | 03/10/21 |
Ready to take the next step toward earning your degree online from Fitchburg State?
Admissions
At Fitchburg State, we’ve streamlined the admission process to help you get started quickly and easily. Please read the requirements for the MBA in Marketing online, including what additional materials you need and where you should send them. The requirements include:
View all admission requirements
You must meet the following requirements to be eligible for admission.
- Submit graduate application and $50 application fee
- Bachelor's degree from a regionally accredited institution, with official transcripts
- Overall undergraduate GPA of not less than 2.8
- Official transcripts of graduate-level coursework from a regionally accredited institution (if applicable)*
- Professional resume
- Students with undergraduate GPAs of less than 2.8 may also be considered for admission based on their professional work experience and a letter of recommendation
- No GMAT is required
Dual Concentration Options
Students with a GPA of 3.0 or higher who are currently enrolled in the MBA program may request to enroll in one additional concentration after their first semester. Students who have been approved for a dual concentration must:
- Complete the course requirements for each concentration (completed courses can only be counted once toward one concentration)
- Meet the requirements for the catalog year in which their dual concentration is approved.
Dual Concentration Request Form
To submit official documents by mail, send them to:
Fitchburg State UniversityAdmissions Office
160 Pearl Street
Fitchburg, MA 01420
International Students:
- TOEFL or IELTS scores required for natives of non-English speaking countries
- Official transcripts from all colleges and universities attended*
- General Foreign Credit Evaluation
- GPA of not less than 2.5
- Application fee ($50)
- Personal Statement/Statement of Purpose (300 word minimum)
*All foreign transcripts must be formally evaluated before we are able to make an admissions decision. Graduate applicants are required to submit a "general" evaluation. Following are suggested organizations which provide foreign credential evaluation services:
- The Center for Educational Documentation
- The World Education Services
- Educational Credential Evaluators
- International Documentation Center
You are encouraged to contact the Fitchburg State International Admissions department if additional information is needed at 978-665-4399 or intladmissions@fitchburgstate.edu.
U.S. citizens with foreign education (from a non-English speaking country) will need to follow the international admission requirements (TOEFL excluded). Students with the following visa are not eligible for the program:
- I-20
- F1
TOEFL Code: 3518
IELTS Code: No code; please select Fitchburg State as a recipient.
Ranked #8 for Best Colleges for the Money: Massachusetts by CollegeFactual.com, 2018
Courses
For the MBA in Marketing online, the curriculum is comprised of 10 courses covering 30 credit hours, including 18 hours of advanced core requirements, 9 hours of required marketing concentration courses, and a 3-hour elective course.
MGMT 9040: Organizational Behavior and Development
Duration: 7 weeks | Credit Hours: 3
This course relates the knowledge of human behavior to the problems of organizational life. It examines individual behavior, as well as group and social behavior, in organizations. The course encourages discussion of the methods of changing behavior through organizational behavior and development.
MGMT 9060: Management Information Systems
Duration: 7 weeks | Credit Hours: 3
This course provides insight into the problem of identifying an organization’s informational requirements to facilitate the decision-making process. Topics presented include an analysis or information systems, communication theory, information flow, methods and procedures for gathering, disseminating and controlling information.
MGMT 9160: Marketing Management
Duration: 7 weeks | Credit Hours: 3
This course embarks on a detailed study of concepts and procedural alternatives in the delineation of the market target. In addition, the course covers the development and implementation of the marketing mix and the control and analysis of the total marketing effort.
Duration: 7 weeks | Credit Hours: 3
This course examines principles of decision analysis in management of current assets, estimation of requirements for short-term funds, and valuation of capital budgeting and merger proposals.
MGMT 9180: Accounting Practices for Managers
Duration: 7 weeks | Credit Hours: 3
This course provides a study of financial reporting systems. Emphasis is given to the interpretation and uses of information contained in financial reports.
MGMT 9500: Strategic Management
Duration: 7 weeks | Credit Hours: 3
This course provides a study of administrative processes dealing with the formulation of policy. Topics covered include strategy formulation, the role of the general manager, and the design of strategic planning systems. Attention is focused on problem identification, problem solving and decision-making. Extensive examination is made of cases involving a variety of institutions in both the public and private sectors. Prerequisite: 18 credits of core courses completed and a total of 24 program credits completed.
MGMT 9165: Market Research and Analysis
Duration: 7 weeks | Credit Hours: 3
This course emphasizes the importance of research in marketing planning and data-driven business decision-making. Instruction covers the basic principles of scientific method, research designs and methodologies, and analysis tests. As a graduate level course, the focus is on exploring how marketing research principles apply to management decisions. Topics covered include primary and secondary data sources, quantitative and qualitative data collection, sampling and hypothesis testing, and data analytics.
MGMT 9300: Marketing Strategies
Duration: 7 weeks | Credit Hours: 3
This course will focus on brand management and how marketing should be approached as a partner in strategic decision-making, both internally and externally. Students will study strategic positioning, market opportunities, pricing strategies, market analysis, as well as product differentiation. SWOT analysis and marketing mix will be covered in a decision-making focus, together with programmatic themes of globalization, leadership, teamwork, and ethics.
MGMT 9330: Integrated Marketing Communications
Duration: 7 weeks | Credit Hours: 3
This course presents the elements in the marketing mix that deal with the promotion of goods or services. The course covers advertising, sales promotion, public relations, and publicity. The characteristics of each form of promotion are evaluated with respect to varying market situations. The focus of the course is on the managerial aspects of communication design, development, implementation, and appraisal. Prerequisite: MGMT 9160.
Students may choose one 3 Credit Elective from any of the available MBA Concentrations
Note: Students cannot re–use a course that was already taken to satisfy elective requirements
Course rotation:
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