Master of Business Administration in Marketing Online
Prepare for advanced roles in marketing by developing your abilities to reach consumers and drive results.
Overview
Learn more about our online MBA in Marketing program
In Fitchburg State's Master of Business Administration in Marketing online program, gain a broad-based business background with an emphasis on real-world marketing applications. You will study forms of marketing and communication related to advertising, promotion, public relations, and publicity. Plus, deepen your knowledge of market research, analysis, communications, strategies, and more.
Fitchburg State's degreed faculty develop and design program curriculum, with many teaching both online and on campus. Faculty also apply outside work experience to uniquely engage students by sharing their own professional lessons learned, and encouraging class discussion through examination of real-life scenarios.
Jobs for advertising, promotions, and marketing managers are projected to grow 8% (faster than average) through 2028, according to the U.S. Bureau for Labor Statistics. Earning an MBA in Marketing will empower you to drive revenue and efficient strategic growth for your organization. MBA graduates also tend to see a significant return on their investment in the form of higher salary and a wider field of job opportunities.
Upon completion of this marketing MBA program, you will gain the skills to thrive in marketing roles such as:
- Marketing Manager
- Business Development/Sales Director
- Product Manager
- Corporate Development/Analyst/Manager
- Communications/Public Relations Director
- Director of Marketing
- Marketing Research Analyst
- Account Director
- Chief Marketing Officer
- Consultant
- Marketing Manager
- Business Development/Sales Director
- Product Manager
- Corporate Development/Analyst/Manager
- Communications/Public Relations Director
- Director of Marketing
- Marketing Research Analyst
- Account Director
- Chief Marketing Officer
- Consultant
Student learning outcomes:
- Students will be able to conduct market research for information, sampling, data collection, data analysis, interpretation, reporting; explain design implementation; and explain the qualitative methods of interviewing and focus groups
- Students will be able to design business-wide continuous improvement processes for regular review of branding and business activities; evaluate the social, ethical, and economic aspects of advertising and promotion; and implement needed change
- Students will be able to assess available methods for creating quantitative surveys that best identify the target audience and maximize response rates that can be analyzed and applied to marketing data to make data-driven decisions regarding the marketing mix
- Students will be able to assess consumer trends and business ethics in determining their potential impact on branding image and business success in the global environment, and describe media planning, strategy, and promotional programs
- Students will be able to conduct market research for information, sampling, data collection, data analysis, interpretation, reporting; explain design implementation; and explain the qualitative methods of interviewing and focus groups
- Students will be able to design business-wide continuous improvement processes for regular review of branding and business activities; evaluate the social, ethical, and economic aspects of advertising and promotion; and implement needed change
- Students will be able to assess available methods for creating quantitative surveys that best identify the target audience and maximize response rates that can be analyzed and applied to marketing data to make data-driven decisions regarding the marketing mix
- Students will be able to assess consumer trends and business ethics in determining their potential impact on branding image and business success in the global environment, and describe media planning, strategy, and promotional programs
Upon completion of this marketing MBA program, you will gain the skills to thrive in marketing roles such as:
- Marketing Manager
- Business Development/Sales Director
- Product Manager
- Corporate Development/Analyst/Manager
- Communications/Public Relations Director
- Director of Marketing
- Marketing Research Analyst
- Account Director
- Chief Marketing Officer
- Consultant
- Marketing Manager
- Business Development/Sales Director
- Product Manager
- Corporate Development/Analyst/Manager
- Communications/Public Relations Director
- Director of Marketing
- Marketing Research Analyst
- Account Director
- Chief Marketing Officer
- Consultant
Accreditation
MBA programs at Fitchburg State are accredited by the International Accreditation Council for Business Education (IACBE).
Other online MBA programs available
Fitchburg State offers a variety of specialized MBA options. Check out all of our MBA online programs.
Need More Information?
Tuition
Choosing our online MBA Marketing program is cost-effective
Our MBA in Marketing online program offers affordable, pay-by-the-course tuition, which is the same for in-state and out-of-state students. All fees are included.
Tuition breakdown:
| Program | Per Credit Hour | Per Course | Per Program |
|---|---|---|---|
| MBA in Marketing | $436 | $1,308 | $13,080 |
- Application fee: $50
- Visit the student accounts website for a breakdown of tuition and fees
- If you are applying for financial aid, please use School Code 002184. For further information, please contact Financial Aid at (978) 665-3302 or [email protected].
Tuition breakdown:
Calendar
View key dates and deadlines for our online MBA in Marketing
Fitchburg State online programs are delivered in an accelerated format ideal for working professionals, conveniently featuring multiple start dates each year.
Now enrolling:
| Session | Program Start Date | Application Deadline | Document Deadline | Intent to Enroll Deadline | Registration Deadline | Payment Deadline |
|---|---|---|---|---|---|---|
| Spring A | 1/15/25 | 12/17/24 | 12/27/24 | 1/3/25 | 1/6/25 | 1/7/25 |
| Spring B | 3/17/25 | 2/17/25 | 2/28/25 | 3/7/25 | 3/10/25 | 3/11/25 |
| Summer A | 5/19/25 | 4/21/25 | 5/2/25 | 5/9/25 | 5/12/25 | 5/13/25 |
| Summer B | 7/10/25 | 6/9/25 | 6/20/25 | 6/27/25 | 6/30/25 | 7/1/25 |
Now enrolling:
Have questions or need more information about our online programs?
Ready to take the rewarding path toward earning your degree online?
Admissions
Check the qualification for our marketing MBA online program
At Fitchburg State, we’ve streamlined the admission process to help you get started quickly and easily. Please read the requirements for the MBA in Marketing online, including what additional materials you need and where you should send them.
Admissions Requirements:
- Bachelor’s degree from an accredited institution
- GPA not less than 2.8 on undergrad coursework
- Resume detailing professional experience
You must meet the following requirements to be eligible for admission.
- Submit graduate application and $50 application fee
- Bachelor's degree from a regionally accredited institution, with official transcripts
- Overall undergraduate GPA of not less than 2.8
- Official transcripts of graduate-level coursework from a regionally accredited institution (if applicable)*
- Professional resume
- Students with undergraduate GPAs of less than 2.8 may also be considered for admission based on their professional work experience and a letter of recommendation
- No GMAT is required
Dual Concentration Options
Students
with a GPA of 3.0 or higher who are currently enrolled in the MBA
program may request to enroll in one additional concentration after
their first semester. Students who have been approved for a dual
concentration must:
- Complete the course requirements for each concentration (completed courses can only be counted once toward one concentration)
- Meet the requirements for the catalog year in which their dual concentration is approved
Dual Concentration Request Form
To submit official documents by mail, send them to:
Fitchburg State University
Admissions Office
160 Pearl Street
Fitchburg, MA 01420
International Students:
- An English Proficiency test is required for natives of non-English speaking countries (see testing options below)
- Official transcripts from all colleges and universities attended*
- International Credit Evaluation for degrees and coursework taken outside of the United States
- GPA of not less than 2.5
- Application fee ($50)
- Personal Statement/Statement of Purpose (300 word minimum)
*All foreign transcripts must be formally evaluated before we are able to make an admission decision. We accept evaluations and the respective type of evaluation from one of the following credentialing agencies:
- World Education Services
- course-by-course ICAP
- Education Credential Evaluators (ECE) - course-by-course
- SpanTran - course analysis
- SpanTran has created a custom application for Fitchburg State University that will ensure you select the right kind of evaluation at a discounted rate. You can access their application here: SpanTran Pathway - Fitchburg State University
English Language Proficiency - Applicants can demonstrate English proficiency by submitting official test scores from one of the following approved exams:
- TOEFL - minimum score requires TOEFL iBT 79, paper based-TOEFL 550
- IEFLTS - minimum score required 6.5 overall band score
- Duolingo English Test - minimum score required 105
- PTE Academic Test - minimum score required 58
U.S. Citizens and Permanent Residents with foreign education (from a non-English speaking country) will need to follow the international admission requirements (English proficiency testing excluded). Students in the U.S. on an F-1 student visa are not eligible for the program. I-20s are not issued for online programs.
TOEFL Code: 3518
IELTS Code: No code; please select Fitchburg State as a recipient.
Courses
Learn more about our online MBA Marketing courses
For the MBA in Marketing online, the curriculum is comprised of 10 courses covering 30 credit hours, including 18 hours of advanced core requirements, 9 hours of required marketing concentration courses, and a 3-hour elective course.
Students must take the following courses, plus one 3 Credit elective from any of the available MBA Concentrations
Note: Students cannot re–use a course that was already taken to satisfy elective requirements
