Graduate Certificate in Marketing Online
Drive revenue and strategic growth for any organization by emphasizing real-world marketing applications.
Overview
Discover why our online Graduate Certificate in Marketing stands out
The Graduate Certificate in Marketing online program at Fitchburg State University helps you develop your abilities to reach consumers and drive results while deepening your expertise in areas such as advertising, promotions, public relations, and publicity. You will study market research and analysis, brand management and strategy, integrated marketing communications, and more.
Along with completion in as few as five months, this online marketing graduate certificate program provides an ideal stepping stone toward earning your Master of Business Administration in Marketing, which also is available 100% online. All nine credit hours from the certificate program can be applied toward the MBA program. Whether you're looking to add to your expertise or start an MBA, this certificate complements any career goals.
Online courses are designed and taught by the same degreed Fitchburg State faculty who teach on campus, many of whom are working professionals. According to the U.S. Bureau of Labor Statistics, the demand for advertising, promotion, and marketing managers nationwide is expected to grow by 8% through 2028.
Upon program completion, you will have the skills necessary to succeed in numerous marketing roles, such as:
- Marketing Manager
- Business Development/Sales Director
- Product Manager
- Corporate Development/Analyst/Manager
- Communications/Public Relations Director
- Marketing Research Analyst
- Account Director
- Consultant
- Marketing Manager
- Business Development/Sales Director
- Product Manager
- Corporate Development/Analyst/Manager
- Communications/Public Relations Director
- Marketing Research Analyst
- Account Director
- Consultant
Student learning outcomes:
- Students will be able to conduct market research for information, data collection, data analysis, sampling, reporting, and interpretation; explain design implementation, and explain the qualitative methods of focus groups and interviewing
- Students will be able to design business-wide continuous improvement processes for regular review of business and branding activities; evaluate the economic, ethical, and social aspects of advertising and promotion, and implement needed change
- Students will develop the ability to assess the available methods for creating quantitative surveys that most effectively identify the target audience in order to maximize response rates, which can be analyzed and directly applied to marketing data to make informed, data-driven decisions regarding the marketing mix
- Students will be able to assess business ethics and consumer trends in determining their potential impact on branding image and business success in the global environment, and describe strategy, media planning, and promotional programs
- Students will be able to conduct market research for information, data collection, data analysis, sampling, reporting, and interpretation; explain design implementation, and explain the qualitative methods of focus groups and interviewing
- Students will be able to design business-wide continuous improvement processes for regular review of business and branding activities; evaluate the economic, ethical, and social aspects of advertising and promotion, and implement needed change
- Students will develop the ability to assess the available methods for creating quantitative surveys that most effectively identify the target audience in order to maximize response rates, which can be analyzed and directly applied to marketing data to make informed, data-driven decisions regarding the marketing mix
- Students will be able to assess business ethics and consumer trends in determining their potential impact on branding image and business success in the global environment, and describe strategy, media planning, and promotional programs
Upon program completion, you will have the skills necessary to succeed in numerous marketing roles, such as:
- Marketing Manager
- Business Development/Sales Director
- Product Manager
- Corporate Development/Analyst/Manager
- Communications/Public Relations Director
- Marketing Research Analyst
- Account Director
- Consultant
- Marketing Manager
- Business Development/Sales Director
- Product Manager
- Corporate Development/Analyst/Manager
- Communications/Public Relations Director
- Marketing Research Analyst
- Account Director
- Consultant
Accreditation
Fitchburg State University has received specialized accreditation for its business programs through the International Accreditation Council for Business Education (IACBE).
Also available
Fitchburg State offers a variety of specialized graduate certificate options. Check out all of our online graduate certificates or discover our highly specialized MBA online degree programs.
Need More Information?
Tuition
This online program costs less than you think
Our online graduate certificate programs offer affordable, pay-by-the-course tuition, which is the same for in-state and out-of-state students. All fees are included.
Tuition breakdown:
| Program | Per Credit Hour | Per Course | Per Program |
|---|---|---|---|
| Graduate Certificate in Marketing | $436 | $1,308 | $3,924 |
- Application fee: $50
- Visit the student accounts website for a breakdown of tuition and fees
- If you are applying for financial aid, please use School Code 002184. For further information, please contact Financial Aid at (978) 665-3302 or [email protected].
Tuition breakdown:
Calendar
Milestones to guide your online journey
Fitchburg State online programs are delivered in an accelerated format ideal for working professionals, conveniently featuring multiple start dates each year.
Now enrolling:
| Session | Program Start Date | Application Deadline | Document Deadline | Intent to Enroll Deadline | Registration Deadline | Payment Deadline |
|---|---|---|---|---|---|---|
| Fall B | 10/29/24 | 9/30/24 | 10/11/24 | 10/18/24 | 10/21/24 | 10/22/24 |
| Spring A | 1/15/25 | 12/17/24 | 12/27/24 | 1/3/25 | 1/6/25 | 1/7/25 |
| Spring B | 3/17/25 | 2/17/25 | 2/28/25 | 3/7/25 | 3/10/25 | 3/11/25 |
| Summer A | 5/19/25 | 4/21/25 | 5/2/25 | 5/9/25 | 5/12/25 | 5/13/25 |
| Summer B | 7/10/25 | 6/9/25 | 6/20/25 | 6/27/25 | 6/30/25 | 7/1/25 |
Now enrolling:
Have questions or need more information about our online programs?
Ready to take the rewarding path toward earning your degree online?
Admissions
Read the details for our online marketing admission criteria
At Fitchburg State, we've streamlined the admission process to help you get started quickly and easily. Please read the requirements for the Graduate Certificate in Marketing online, including what additional materials you need and where you should send them.
Admissions Requirements:
- Bachelor's degree from an accredited institution
- GPA not less than 2.8 on undergrad coursework
- Transcripts from all institutions previously attended
You must meet the following requirements to be eligible for admission.
- Submit graduate application and $50 application fee
- Bachelor's degree from a regionally accredited institution, with official transcripts
- Overall undergraduate GPA of not less than 2.8
- Official transcripts of graduate-level coursework from a regionally accredited institution (if applicable)*
- Professional resume
- Students with undergraduate GPAs of less than 2.8 may also be considered for admission based on their professional work experience and a letter of recommendation
- No GMAT is required
Dual Concentration Options
Students
with a GPA of 3.0 or higher who are currently enrolled in the MBA
program may request to enroll in one additional concentration after
their first semester. Students who have been approved for a dual
concentration must:
- Complete the course requirements for each concentration (completed courses can only be counted once toward one concentration)
- Meet the requirements for the catalog year in which their dual concentration is approved
Dual Concentration Request Form
To submit official documents by mail, send them to:
Fitchburg State University
Admissions Office
160 Pearl Street
Fitchburg, MA 01420
International Students:
- An English Proficiency test is required for natives of non-English speaking countries (see testing options below)
- Official transcripts from all colleges and universities attended*
- International Credit Evaluation for degrees and coursework taken outside of the United States
- GPA of not less than 2.5
- Application fee ($50)
- Personal Statement/Statement of Purpose (300 word minimum)
*All foreign transcripts must be formally evaluated before we are able to make an admission decision. We accept evaluations and the respective type of evaluation from one of the following credentialing agencies:
- World Education Services
- course-by-course ICAP
- Education Credential Evaluators (ECE) - course-by-course
- SpanTran - course analysis
- SpanTran has created a custom application for Fitchburg State University that will ensure you select the right kind of evaluation at a discounted rate. You can access their application here: SpanTran Pathway - Fitchburg State University
English Language Proficiency - Applicants can demonstrate English proficiency by submitting official test scores from one of the following approved exams:
- TOEFL - minimum score requires TOEFL iBT 79, paper based-TOEFL 550
- IEFLTS - minimum score required 6.5 overall band score
- Duolingo English Test - minimum score required 105
- PTE Academic Test - minimum score required 58
U.S. Citizens and Permanent Residents with foreign education (from a non-English speaking country) will need to follow the international admission requirements (English proficiency testing excluded). Students in the U.S. on an F-1 student visa are not eligible for the program. I-20s are not issued for online programs.
TOEFL Code: 3518
IELTS Code: No code; please select Fitchburg State as a recipient.
Courses
The degree plan for our online Graduate Certificate in Marketing program
For the Graduate Certificate in Marketing online, the curriculum is comprised of 3 courses covering nine credit hours.
